Time for a little retouch on THEvs.YOU mascot, the very first vs.YOU-Attitude-Mascot sculpted back in 2003. After the CHARGED version from 2011, it felt like revisiting the original design of THEvsYOU.
As the CHARGED was an drastic change in formal language with its fragmented surfacing, I wanted to respect the original design within the 10-Year anniversary a bit more.
Below are some screenshots form the digital-sculpted figure.
The MASCOT was mainly scaled in size, as I felt it deserved a little more attention. So it got even a little bigger then the CHARGED & EVO version.
The facial area was asking for new proportions and more symmetry, similar to what the EVO had received 2011.
The extremely reduced shape of the eyes, the white-rectangles, where often noticed as buttons. THEY ARE NOT.
BUT – instead of changing them I decided to stick to the initial concept. Inspired by classic cartoon figures in darkness, strongly reduced down to simple white shapes on a black background. This image was so strong to me, that I wanted to keep it. As I also always try to give my designs something that is a little thought-provocateing, I knew this is the element to keep. Regarding that already several people used to ask “What are these white things – buttons, or what?”, others did not even bother I guess – while a few got it right away. Stable cue NOT to change => eyes.
THEvs.YOU is an abstract figure – it´s an unique MASCOT of the vs.YOU attitude.
The feet have also grown, to give the mascot more stance and an even stronger cartoony look, with the new proportions!
As the very first THEvs.YOU series, called “HEAVYWEIGHT” (released2003) was done in a run of only 30pcs – MAYBE – it´s getting time for a new very limited series, done by myself again. Lets see if I can organize some time and a little workshop for this. Would be fun!